The brand new, totally plant-based Impossible Burger is a game changer for vegetarians like myself, and possibly for carnivores as well. This animal-meat alternative is basically indistinguishable from it’s less-sustainable counterparts (at least the fast-food versions) and is becoming more and more widely available.

I got mine at a burger spot here in Phoenix, and–aside from the usual ridiculous “gourmet burger” price–thoroughly enjoyed it.

Looking forward to being able to pick it up at retail locations eventually.