NRHThis resonates.
From @richnewman:
I suddenly felt like I had an online network that I had to “manage” (not just on Facebook, though I am going to talk now only in terms of Facebook, since that’s where I lived the lion’s share of my online life). This idea of management, of course, implies a certain level of accountability, and so I spent more and more time monitoring Facebook, keeping track of what people were saying, finding things to say myself—which meant I was spending less and less time doing my own blogging, doing my own writing, my own reading…well, you get the idea.